departure, Shanghai Fashion Home Life Exhibition will meet you in September

2023-04-12 21:52:48 Source: Fashion Home Life Exhibition

, as the leading international exhibition showing all kinds of lifestyle products in China,China (Shanghai) Fashion Household Goods Exhibition(hereinafter referred to as Fashion Home Life Exhibition) is confirmed in21 to 23 September 2023inShanghai Exhibition Centerset sail again. All the encounters are reunion after a long separation, and all the reunion is also a new encounter. The 3-year-old fashion home life exhibition will be upgraded in an all-round way, bringing well-known life brands at home and abroad to present a feast of life aesthetics for more consumers.

with the recent recovery of domestic and foreign trade and the gradual resumption of international flights, China's consumer goods market is releasing very positive signals.Frankfurt Exhibition (Shenzhen) Co., Ltd.said: "The proportion of international exhibitors at the Fashion Home Life Exhibition is as high as half, and the audience participating is also overseas and all over the country. The liberalization of the policy allows us to effectively foresee the increase in the participation of exhibitors and visitors from all over the country. This is also the smooth opening of the exhibition. Important prerequisite. The Fashion Home Life Exhibition has been gaining momentum for 3 years, and has made greater progress in exhibition planning and product level. This time we will break the shackles of dividing exhibition areas by products in the past, and make the presentation of products more concrete and three-dimensional by constructing different life scenes. We will also actively expand emerging retail channels and terminal consumer groups, so that more consumers can touch a better life. We sincerely look forward to meeting colleagues in the industry again at the Shanghai Exhibition Center, communicating with each other face-to-face, and enjoying the long-lost exhibition time."

Consumer Group Changes Broaden Lifestyle Boundaries, Multi-Channel Empowering New Retail Play

, with China's population changes and consumption potential showing M-type characteristics, the structure of the two ends of the 90 s and silver hair, become the expansion of domestic demand, traction of the consumer market in the future new forces. After the full liberalization, people's choice of lifestyle is more diversified and free, and the strong social immersion consumption and interest consumption that the two major consumers are keen on will also become a new growth point of consumption power.

According to the "2023 China Consumption Theme Report" recently released by Tianyan Zha, in recent years, the consumer market has become diversified, novel, personalized, and healthy. Scene consumption such as camping, pets, script killing, and cooking tea in a stove has obvious attraction. The report shows that the scale of China's pet economy industry will reach 493.6 billion billion yuan in 2022, an increase of 25.2 percent over the same period last year, and the market size is expected to reach 811.4 billion billion yuan in 2025. The research conducted by AI media consulting agencies has once again confirmed the popularity of the camping market. In 2021, the core market size of China's camping economy reached 74.75 billion billion yuan, an increase of 62.5 percent over the same period last year, and the market size was 381.23 billion billion yuan. It is estimated that the core market size of China's camping economy will rise to 248.32 billion yuan in 2025, driving the market size to 1440.28 billion yuan.

these emerging consumer scenarios and demand are also inseparable from the innovation of retail channels. With the flattening of retail channels, the boundaries between B2B and B2C are becoming increasingly blurred. More and more brands have launched a full-channel retail (Omnichannel Retail Strategy) business model, from the initial O2O ecology to today's social media operations, offline immersion experience, multi-platform multi-form advertising, online traditional e-commerce, content e-commerce and other dimensions to create a comprehensive matrix. The retail channel has gradually developed into a "factory & rarr; person & rarr; customer" model, where people can be professional distributors, community leaders, cargo anchors, opinion leaders, etc., and they can also participate as consumers themselves. For businesses, the landing of the new model not only makes it easier for consumers to buy and make decisions, but also helps to enhance brand awareness and credibility, and optimize the distribution and collection and analysis of data information.

new scene-oriented exhibition area planning to create fashionable and interesting exhibition space

lifestyle, the change of user portrait and the new play of retail channel are the important topics that need to be paid attention to and discussed in this fashion home life exhibition. In order to reflect the current trend, this fashion home life exhibition will break the traditional product-oriented partition, present a new scene partition for different target users, match different shopping needs, and explore the new boundary between lifestyle and retail play with the industry.

▲ This fashion home life exhibition will be divided "Good Gift Shop", "On the Road", "House Fun" and "Brand Gallery"4Dachang Scenic Area

"Haoli Store" has returned as a popular public praise area in previous years. This is a wonderful gift store that comprehensively displays gifts, handicrafts and various designer products. It will show you all kinds of novel and interesting life gifts. "On the Road" creates a number of comprehensive space scenes, which can take a nap in a cafe and experience the fun of camping in a Kermit chair, and let your heart go on the road between steps and scenes; "Home fun" will bring together all the good things at home, from home, kitchen, home office supplies, stationery to small household appliances, to present you with home functional solutions, while the "Brand Gallery" brings together representative lifestyle brands at home and abroad, including overseas brands that have made their debut at home. The exhibition helps the brand to improve the product promotion matrix and enhance brand awareness by creating personalized scene areas for the brand.

the whole channel to obtain a wider range of customers, primary market feedback is in control

This fashion home life exhibition will position young customers and obtain a wider range of customers from multiple channels. The scene-based construction of the exhibition will cover the hot topics of young people nowadays. It will not only provide product selection and retail display solutions for professional procurement, but also provide life inspiration for end consumers and aesthetic lovers through rich and diversified immersive exhibition experiences. From traditional integrated commercial entities and brand distributors to emerging lifestyle buyers, content e-commerce, catering and coffee hotel operators, even content creators, lifestyle enthusiasts and opinion leaders, etc, you can buy and experience your favorite products here. For exhibitors, the expansion of the buyer group is conducive to contact with buyers from different channels to enrich the cooperation mode, and can also obtain first-hand market information through the experience feedback of end consumers, so that the exhibition effect can get twice the result with half the effort.

In addition to the product display, the Fashion Home Life Exhibition will also launch a series of exhibitions, conversations, interactions and other activities for the annual theme to experience the inspiration collision brought by lifestyle products. The pop-up shop activities, city road shows, online and offline business matching services and city tour activities during the same period of the exhibition will also rely on the rich industry resources of the exhibition to continuously build momentum for the brand and create a 24-hour exhibition throughout the year.

is the joy of life. Let's meet again and meet in the fashion home life exhibition. We look forward to seeing your own beautiful life here.